Is it Seasonal?

 There's been a chill felt throughout the country lately and I'm not just talking about weather. The air feels heavy—not just with winter’s lingering cold, but with an unshakable tension that seems to be settling in everywhere. Maybe it’s the uncertainty of the times we’re living in, the exhaustion of seeing the same issues resurface, or the weight of a system that keeps pushing for more while giving back less. Whatever it is, there’s no denying that something feels different.  

And in fashion, this chill is more than metaphorical. The industry itself is in a state of flux. With major brands facing backlash for greenwashing, consumers growing weary of fast fashion’s endless cycle, and more people questioning the ethics behind their clothing, change feels inevitable—but painfully slow. Sustainability is no longer just a buzzword; it’s a demand. Yet, many brands still refuse to truly commit, continuing to push mass production while marketing an illusion of environmental responsibility.  

So where does that leave us? As consumers, as creatives, as people trying to balance self-expression with responsibility? It leaves us in a moment of reckoning. The chill we feel isn’t just discomfort—it’s a call to action. A reminder that we have the power to shape the future of fashion by what we choose to support, what we refuse to buy into, and how we redefine what it means to be stylish in a world that desperately needs less waste and more intention.  

Maybe this cold front, both literal and figurative, is exactly what we need—a pause, a moment to reassess, and an opportunity to build something better. Fashion has always been about reinvention, and maybe now is the time to reinvent it in a way that actually serves us, our communities, and the planet. Because if we’re going to step into the future, we might as well do it in a way that actually lasts.