A Missed Opportunity?
You ever walk away from something and immediately think, “Wow… that could’ve been different”? Maybe it’s a conversation, a job, an outfit, a post you deleted last minute—whatever it is, it just keeps lingering in your head. That’s the thing about missed opportunities. They have a way of sitting with you longer than the ones you actually take. In the world of fashion and sustainability, missed opportunities happen all the time. Big brands launch “eco-friendly” campaigns that fall flat because they don’t actually change their production habits. Influencers promote thrift hauls but ignore the impact of over-thrifting in communities that rely on those secondhand stores. And as consumers, we miss opportunities, too—opportunities to learn, to ask questions, to make better choices when we know better. Sometimes we’re just not in the right mindset. We might see a post about fast fashion’s impact on the environment and think, “Yeah, that sucks,” then move on and place a Shein order ten minutes ...